Digital Marketing

Courses Details

Digital Marketing

Admitok-IT is leading Digital Marketing training institute in Hyderabad. We offer the best training and 100% placement assistance.

Digital marketing is a form of marketing that uses digital technologies and platforms to reach and engage with customers. It involves the use of social media, email, search engines, websites, and mobile apps to connect with and persuade potential customers to make a purchase.

Some examples of digital marketing activities include:


  • Search engine optimization (SEO): This involves optimizing a website to rank higher in search engine results pages (SERPs) in order to attract more organic traffic.
  • Pay-per-click advertising (PPC): This involves placing ads on search engine results pages or other websites and paying a fee each time someone clicks on the ad.
  • Social media marketing: This involves using social media platforms like Facebook, Twitter, and Instagram to engage with and promote products or services to potential customers.
  • Email marketing: This involves sending promotional or informational emails to a list of subscribers in order to promote products or services.
  • Content marketing: This involves creating and sharing valuable, relevant, and consistent content in order to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.


  • Overall, the goal of digital marketing is to reach and engage with customers where they are spending their time – online. By using a combination of these tactics, businesses can effectively reach and influence their target audience and drive sales.

    Course Duration:

    Online

  • It will having 50% theory, 50% Hands-on.
  • It is a 45 days program and extends up to 1 hour each.
  • Corporate

  • It will having 50% theory, 50% Hands-on.
  • It is a 5 days program and extends up to 8 hour each.
  • Classroom

  • Classroom arranged on request and minimum attendees for batch is 5.
  • Digital Marketing Course Syllabus:

    BASICS DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
  • SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
  • ON PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Metadata Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • txt
  • OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
  • SEO UPDATES AND ANALYSIS

  • Google Panda
  • Penguin
  • Hummingbird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
  • LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
  • Google AdWords
  • Introduction To Online Advertising And AdWords
  • AdWords Account And Campaign Basics
  • AdWords Targeting And Placement
  • AdWords Bidding And Budgeting
  • AdWords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
  • SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Network
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
  • SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, Retweets, Clicks
  • Conversions, Hashtags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
  • GOOGLE WEB ANALYTICS

  • Getting Started with Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behaviour
  • Content
  • Visitors
  • Live Data
  • Demographics
  • WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • txt and Links Removal
  • Sitemaps
  • HTML Suggestion
  • AFFILIATE MARKETING

  • What is Affiliate marketing?
  • Why to choose Affiliate marketing?
  • How it is important in Digital. marketing?
  • Difference between Google AdSense & Affiliate marketing?
  • How to find (or) choose merchants?
  • How to choose publisher (or) Affiliator?
  • How Affiliate marketing works?
  • Components present in Affiliate marketing?
  • Importance of cookies in Affiliate marketing?
  • Costing (or) pricing model.?
  • How to maintain Affiliators?
  • How to increase brand, ROI, sales with Low investment?
  • Tools for Affiliate marketing?
  • Tools to find merchants b- affiliate.
  • How to apply for Ecommerce Marketing?
  • Limitation to apply for Affiliate Marketing.
  • How to Install the cookies in Website?
  • CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business